Our Ambassadors

Regardless of what makes him a pro to watch, Carl Jocumsen’s an incredibly talented angler and all around good guy.

Annie grew up in Sonoma California and her competitive edge grew from her sibling rivalry. However, it wasn’t until she had a severe car crash that she took that same drive into fishing. 

As an Idaho native, Kayla spent more time outdoors than in. Learning to fish from her parents, she caught her first American Bass at age 10 and her first Australian Bass at 25.

Born and raised in the Pacific Northwest, Erica Lichty has been influenced by the ocean her whole life. Her father’s a boat captain and mother’s a designer — in turn Erica became a bit of both trades, sailing the San Juan Islands as a family and working alongside her mother on job sites.

Caroline Dawson, aka Caz, is the owner of SUP Lass Paddle Adventures, a stand-up paddle boarding business located on the edge of the Clwydian Range AONB in North East Wales.

Ashley is a full time, multi-species angler residing in Ottawa, Ontario, Canada. A unique twist to being a multi-season fishers and a resident of the Great White North? Her days fishing from her boat, kayak and the shore are complemented by ice fishing in the winter months.

A writer and adventure photographer from KImberly BC, who is focused on pushing the limits of SUP wilderness travel.

An adventure guide with 20+ years of experience on the water and in the mountains. His Passion for both led to local Search and Rescue teams where he leads remote canyon and swiftwater rescue teams. 

The guy that’s always sharing the good vibes; whether crossing paths with someone in the street, or in the middle of nowhere, chasing water, endorphins, and incredible shots.