The Award-Winning Atlas 190 Life Jacket

The Award-Winning Atlas 190 Life Jacket

3 minutes

In the world of marine safety, innovation can mean the difference between life and death. The Atlas 190 DLX Pro Sensor Life Jacket sets a new standard with its groundbreaking design, earning recognition from some of the most prestigious awards in the world. Hailed as a revolutionary advancement in flotation technology, the Atlas 190 has secured a spot as one of TIME Magazine’s Best Inventions of 2024, won a coveted Red Dot Design Award, and received a Special Mention in the 2023 DAME Design Awards.


Flotation Reimagined: A TIME Best Invention of 2024


TIME Magazine’s Best Inventions of 2024 celebrates products that push boundaries and redefine their respective industries. The TIME editors recognized the Atlas 190 DLX Pro Sensor Life Jacket for its ability to address a fundamental issue with traditional life jackets: they’re often bulky, uncomfortable, and therefore underutilized.
The Atlas 190 tackles this problem by being lightweight, ergonomically shaped, and designed to fit comfortably over outerwear—making it ideal for offshore sailing, cruising, and boating. As Atlas developer Nigel Parkes explains, “If it’s comfortable, it’s going to be worn. If it’s worn, it can save your life.”

TIME Magazine Best Inventions 2024

 


Red Dot Winner: Excellence in Design


One of the world’s most prestigious design competitions, the Red Dot Design Award recognizes products that blend outstanding aesthetics with high functionality. The Atlas 190 DLX Pro Sensor Life Jacket was honored with a Red Dot Award in 2024, earning praise for its life-saving capabilities and ergonomic design.

The Red Dot jury specifically commended the Atlas 190’s intuitive features, including its shaped bladder lobes, overlapping spray barriers that deflect waves, and the 3D-integrated head support pillow that enhances flotation positioning. The built-in spray hood and SOLAS-approved emergency light further boost safety in extreme conditions.
According to the Red Dot jury: “The Atlas 190 DLX Pro Sensor Life Jacket impresses with its ergonomic design and high functionality, which saves lives.”

Red Dot Winner 2024

 


DAME Design Awards: Recognizing Marine Innovation


Receiving a Special Mention in the 2023 DAME Design Awards, the jury recognized the Atlas 190 Pro Sensor’s outstanding contribution to marine design. Established in 1991, the DAME Awards celebrate the best-designed marine products, highlighting innovations that enhance safety, comfort, and performance on the water.

The Atlas 190 Pro Sensor Life Jacket was acknowledged in the Personal Equipment category, reinforcing its status as a must-have safety device for sailors, boaters, and water recreationists. The DAME Awards jury evaluates products based on function, aesthetics, and overall impact, making this recognition a testament to the Atlas 190’s ingenuity and effectiveness.

Dame 2023 Special Mention

 


What Sets the Atlas 190 Apart?

Beyond its accolades, the Atlas 190 DLX Pro Sensor Life Jacket stands out for its meticulously engineered features:

  • ADAPT Technology – Advanced Airway Protection & Turning (for face-up positioning in the water.)
  • 190N Buoyancy – Delivers exceptional flotation performance in offshore conditions.
  • Integrated Spray Hood – Shields against water inhalation in rough seas (protects against secondary drowning.)
  • Water-Activated SOLAS Light – Enhances visibility for easier rescue.
  • Ergonomic Shape – Sits off the neck for maximum comfort and extended wear.
  • Storage for AIS & PLBs – Accommodates essential emergency beacons for extra security.

 

DISCOVER ATLAS


A New Era in Marine Safety

With its unmatched combination of comfort, safety, and award-winning design, the Atlas 190 DLX Pro Sensor is redefining what a life jacket can be. Whether you’re an offshore sailor, a serious cruiser, or a weekend boater, the Atlas 190 offers the ultimate peace of mind on the water.

 

NOTE: The Atlas 190 DLX Pro Sensor is only available in the UK. The North American version is the Atlas 190 DLX Hammar Life Jacket

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